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“The way to get started is to quit talking and start doing.” - Walt Disney

Let’s talk about a game-changer for any budding entrepreneur – digital products and freebies, i.e., your "lead magnet". These business tools have the power to take your startup to the next level by attracting the right clients and boosting your brand like never before.

Let’s get to it!

The Power of the Lead Magnet - Digital Products & Freebies

As a startup entrepreneur, you likely already understand the importance of marketing and reaching your target audience.

You HAVE identified that, right?

Your target audience?

First things first – identify the problem you can help solve (the “WHAT”).

Along with this, “WHO” are you solving it for?

With this information, you’re ready to think about various ways to deliver your solution.

For our purposes here, let’s assume you’ve got the “WHAT” and the “WHO” figured out.

Now, “HOW” do you provide them a quick win against the problem you solve, against the challenge(s) they face?

This ☝️ is where your lead magnet, or freebie comes in!

This powerful tool can help you find your target audience and also deliver a quick win solution to them.

Freebies, delivered as digital products, can take many forms…

• From e-books and guides to

• Checklists and journals to

• Templates and online courses.

The Benefits of Your Digital Product / Freebie

Digital products have a long shelf life and can be easily distributed online, making them a cost-effective way to reach a wide audience. This is especially important for a new entrepreneur.

By providing valuable content for free (or even at a low cost), you can accomplish several important things:

• Attract new customers,

• Build trust with your audience, and

• Establish yourself as an expert in your field.

Attracting New Customers

When you create from a place of knowing what problem you solve and who you solve it for (the "WHAT" and the "WHO"), something magical happens...

You begin to attract your perfect customer – the customer who NEEDS what YOU have to offer.

For example, let’s imagine that you can help new mothers learn how to easily get their newborn to sleep through the night.

If everything you create (social content, emails, blogs, any ads or marketing materials, etc.) is aligned with the various challenges or funny or tender moments that a new mom may experience, then guess who you’ll attract with all of your messaging?

That’s right … new moms!

Now, what if you create a simple digital product that you know will provide value to that new mom?

For example, it might be a digital tracker for baby’s sleep, nutrition and diapering, or some other helpful tool our new mom could use. She could then request that freebie simply by providing you her email address. With that, you'll send her the product, or simply a link for the download.

Do you see how providing a meaningful, helpful freebie can allow you to capture leads and propel the growth of your email list, and by extension, your business? This is exactly why many in the industry refer to these "freebies" as "lead magnets", because they draw leads to you and your business.

And because you’ve found your perfect customer by offering a digital product that helps them with a current struggle, they will likely WANT to hear other expertise you have to share with them. And they have a high likelihood of turning into paying clients when you have a product to recommend, launch or sell.

Congratulations! You’ve begun building a loyal customer base.👏

Building Relationships with Your Audience

In today's digital age, building relationships with your audience is more important than ever. Offering a digital product or freebie is a great way to start connecting with your target customers and create a sense of community around your brand.

By providing valuable content that solves a problem or meets a need they have, you can build trust with your audience and establish yourself as a trusted source of information.

When you provide a digital product / freebie, you are giving potential customers a taste of what you have to offer. This can help them see the value in your products or services and make them more likely to purchase from you in the future.

In addition to building relationships with your audience, offering a freebie can also help you gather valuable feedback and insights about your target market.

By monitoring how people interact with your offers, you can gain valuable data that can inform your marketing strategy and product development efforts. This feedback can help you make informed decisions about how to continue to grow your business and how to better serve your customers going forward.

Establishing Credibility and Authority

Additionally, offering a digital product can set you apart from your competitors and give you a competitive edge in the market.

One of the most powerful benefits of offering a digital product / freebie as a startup entrepreneur is the opportunity to establish credibility and authority in your industry. By creating high-quality content that helps with a challenge your perfect customer is facing, and showcases your expertise and knowledge, you can position yourself as a thought leader and go-to resource for your target audience.

This can help you stand out in a crowded market and attract customers who are looking for reliable and trustworthy information.

When you offer a digital product, you are demonstrating your commitment to providing value to your audience. This can help you build a strong reputation and differentiate yourself from competitors who may not offer the same level of expertise or resources.

By consistently delivering valuable content and engaging with your audience, you can solidify your position as a leader in your field and become the go-to source for information and solutions.

An Easy (So Easy!) Product Creation & Delivery System

So, it’s all well and good to point out the benefits of providing freebies to your perfect audience. But how do you actually DO it?

The primary components of developing your product delivery system really boil down to the following key steps:

1. Create your product

2. Make your offer and thank you pages

3. Create your social posts

4. Draft emails to keep your audience engaged

5. Set up all of the tech to tie it all together

This can seem quite intimidating, especially to a new entrepreneur.

BUT…

It CAN be made ridiculously easy.

There is a tool that helps you produce all of this AND eliminates the need to design a website on your own, or to write “perfect copy”. And no, you don’t even need to figure out all of the perfect AI prompts to get it done.

I’ve used this fantastic software, called “Pagewheel” to help grow my own audience and list. It makes creating digital products incredibly easy, picking and choosing from templates covering all sorts of industries then modifying to fit what YOU want to release.

AND it creates all sorts of copy – which can be used for social promotion, creating an offer website, freebie delivery, emails, and other attention-getters. Add a touch of “you” into the copy, so that your voice and expertise shines through, and voila!

You can even use it to generate ideas for weeks and months of relevant social media posts to the various platforms.

Oh, and it will also create the Offer Page and Thank You Page for your freebie! You don’t have to code a single thing! Your “tech” can be done in 15 minutes, so that you can focus on what you do best… getting your message and your solution out to your perfect customers.

Perhaps you’ve already got all of this set up. In which case, that’s fantastic! I hope that you are already out there creating freebies and all sorts of items to help your perfect customers achieve their own wins.

But if you want to make it easier or if you’re just starting out and you know "HOW" you can help your perfect customers, you just need to figure out how to get your solution into their hands, then do yourself a favor and check out Pagewheel. Clicking here will take you to all the details.

It can get you going FAST and make an incredible difference in your business growth.

Just. Get. Started.

The Bottom Line...

Whether you are just starting out or are looking to take your business to the next level, creating a digital product can be a game-changer for your business. Not only can it help you attract new customers, but it can also position you as a leader in your industry and drive more revenue for your business.

So there you have it, my fellow entrepreneurs - the unparalleled benefits of incorporating digital products and freebies into your business strategy. Not to mention, a super convenient way to get started without delay.

Remember, the key to success lies in taking bold steps, embracing innovation, and constantly evolving. Keep moving forward, test new approaches, and watch your business soar to new heights!